Communication Tools & Media used (Continued...)


L'Oréal Paris continues to bring to life exciting new interactive experiences with it's innovative advertising and marketing campaigns. The company has very successfully established a world renowned brand with clever communication techniques, in which the Infalliable Le Rouge  campaign clearly exhibits.
As the hunt continued.... I also happened to come across a few additional print advertisements for the Infallible Le Rouge range with different L'Oréal ambassadors such as Jennifer Lopez, and Diane Kruger to mix up the campaign.   



I thought this especially, was a clever way of restating the company's values of their spokespeople, in order to retain their current customers and also to associate their newest addition Gwen Stefani to the ranks of all the other celebrity endorsers.

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