Communication Tools & Media Used

The second week has passed, and in terms of campaign exposure, i'd have to say I have predominately only seen Television commercials about the L’Oreal Infalliable Le Rouge 10 Hour Lipstick. In order to see what else is out there, I hunted down a few consumer magazines and came across the print advertisement featured below...

This striking print media clearly demonstrates creativity and impact while showcasing the product and adhering to the brand's reputation and image. At a first glance, this print advertisement presents Gwen Stefani completely covering the left hand side flaunting a black & white menswear inspired look, with dark red nail polish and her trademark sexy red lipstick. The expression on her face is filled with killer attitude, in a sexy, yet luxurious and classy manner. The stark comparison between the black and white monotones contrasted with the bright red lipstick, is a symbolic communication technique in itself that suggests straight away that the ad is about lipstick; and ironically, the red colour also has a subliminal association to Paris, immediately suggesting the brand is in fact L'Oréal Paris.
As the eyes transcend over to the right hand side of the page, we then are introduced to the picture of an actual lipstick (in real-life size might I add) and then up to the words "Le Rouge", again reiterating that Paris vibe with cultural jargon. The eyes then generally gaze down to see a small '10HR' figure followed by the phrase " Discover the hold of a longwear in the luxury of a lipstick."

 

All in all, the advertisement has successfully managed to grab and hold attention, convey the message intended of a Long wearing good quality lipstick, associate a celebrity role model to the L'Oréal Paris brand and align all communication techniques to display the luxury values of the brand itself.